Wellbeing Solutions
Rebrand, website and ongoing marketing support for one of the UK’s first EAP providers
Wellbeing Solutions has been supporting organisations and their people for over 20 years.
As one of the first Employee Assistance Programme providers in the UK, the business has built its reputation on practical, confidential and human support for employees across a wide range of sectors.
We have worked with Wellbeing Solutions for over six years, supporting the brand through a major refresh and helping shape how it presents itself to employers, employees and client organisations.
During that time, the business has grown by 400%, with our work supporting the brand, website, marketing materials, client campaigns and ongoing digital presence behind that growth.
Our work has covered everything from the company’s rebrand and website to business cards, marketing materials, campaign assets and client-facing communications. Today, we continue to support Wellbeing Solutions across ongoing marketing activity, including work on its new EAP client app.
Project scope:
- Brand refresh
- Website design and development
- Business card design
- Marketing collateral
- Campaign consultancy
- Mental health and wellbeing campaign assets
- Graphic design
- Internal communications materials
- Client-facing EAP communications
- App design support for a new client-facing EAP platform
- Ongoing marketing support
What we did
Wellbeing Solutions needed a brand and marketing presence that reflected the quality, experience and professionalism of the service behind it.
As an established EAP provider, the business already had credibility. The challenge was to make sure the brand, website and marketing materials communicated that clearly, confidently and consistently.
We supported Wellbeing Solutions with a refreshed visual identity and a suite of practical marketing assets, giving the business a more professional and joined-up presence across print, digital and client communications.
This included designing and developing the Wellbeing Solutions website, creating branded materials such as business cards and corporate documents, and producing campaign assets for specific client initiatives.
Alongside the core brand work, we have also supported Wellbeing Solutions with targeted wellbeing and mental health campaigns for its clients. These campaigns needed to handle sensitive subjects with care, while still feeling clear, direct and relevant to the people receiving them.
One example involved a mental health awareness campaign for a construction-sector client. The aim was to help employees recognise hidden mental health challenges, open up conversations around support, and increase awareness of the EAP services available to them.
The campaign used strong, thought-provoking visuals to make invisible struggles easier to understand. It avoided generic wellbeing messaging and instead focused on creative that felt human, accessible and appropriate for high-pressure working environments.
Through Wellbeing Solutions, our work has helped support organisations including the RAF, the Institution of Civil Engineers, McLaren and many more.
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400% business growth since our involvement
Strengthened brand presence for one of the UK’s original EAP providers
Helped improve awareness of mental health and wellbeing support across client teams
400% business growth since our involvement
Strengthened brand presence for one of the UK’s original EAP providers
Helped improve awareness of mental health and wellbeing support across client teams
Feeling Proud
Wellbeing Solutions is a business with real history and a genuinely important role.
For more than 20 years, it has helped organisations support their people through confidential advice, counselling and wellbeing services. Our job has been to make sure the brand and marketing reflect that experience without making the message feel cold, clinical or corporate.
We are proud to have supported Wellbeing Solutions for over six years, during a period where the business has grown by 400%.
From the rebrand and website through to client campaigns and app design, the work has always had one clear purpose: helping more people understand the support available to them and feel able to use it.
- Supporting Wellbeing Solutions through a period of 400% business growth
- Helping modernise the brand of one of the UK’s original EAP providers
- Building a long-term working relationship over more than six years
- Creating practical marketing materials that support both sales and service delivery
- Supporting wellbeing campaigns for major organisations including the RAF, the Institution of Civil Engineers and McLaren
- Helping communicate sensitive subjects in a way that feels human, clear and useful
James Stanbury | Wellbeing Solutions | Commercial Director
