BFT Mastclimbing
Building a Stronger Brand for BFT Mastclimbing
BFT Mastclimbing are one of the UK’s leading suppliers of mast climbing work platforms, hoists and access solutions, supporting contractors on projects across the construction industry. Their reputation is built on technical expertise, exceptional customer service and delivering safe, reliable access systems for projects of every scale.
As the business continued to grow, they wanted a long-term marketing partner who understood the construction industry and could help strengthen their brand, improve their digital presence and create consistent technical marketing that supported both sales and business development.
What we did
Working as an extension of the BFT team, we developed an ongoing marketing programme covering strategy, content creation and digital marketing. Our support included social media management, SEO-focused blog writing, case studies, white papers, technical documents and the redevelopment of their website, providing the business with a consistent and joined-up marketing presence.
Alongside the ongoing marketing activity, we delivered regular strategy sessions to review performance, identify new opportunities and ensure marketing continued to align with the company’s commercial objectives. The result was a structured marketing programme designed to support long-term growth rather than individual campaigns.
- Marketing strategy and consultancy
- Website development and SEO
- Social media management
- Technical copywriting and white papers
- Case study creation and graphic design
- Ongoing marketing support
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Modernised BFT's brand presence
Clearer communication of specialist services
Supporting future business growth
Modernised BFT's brand presence
Clearer communication of specialist services
Supporting future business growth
Feeling Proud
Technical businesses need marketing that explains complex products clearly without losing credibility. Working closely with the BFT team allowed us to combine their technical knowledge with our construction marketing experience, creating content that supports sales while strengthening the overall brand.
Our relationship with BFT demonstrates the value of consistent marketing over time. By delivering a structured programme of strategic, creative and technical support, we’ve helped the business build stronger foundations for future growth while continuing to communicate its expertise across every customer touchpoint.
- Delivering an integrated marketing programme that supports long-term business growth
- Creating consistent technical marketing that strengthens the brand and supports sales
