ArcelorMittal
Brochure design, product launch support and marketing consultancy for a global steel leader
ArcelorMittal is one of the world’s leading steel and mining companies, operating across more than 60 countries and supplying the automotive, construction, household appliance and packaging industries.
They approached UK Construction Marketing to support the launch of a new steel product with quality marketing collateral that communicated the innovation and quality in the product. What began as a brochure design project grew into an ongoing partnership spanning product launches, branding and marketing consultancy.
What we did
ArcelorMittal needed launch materials that would showcase a new steel product with the same quality and innovation behind its engineering. We worked closely with their team to understand the product, audience and objectives before creating brochure concepts with strong visual designs and clear messaging, aimed at ensuring the product felt important, but didn’t lose its clarity. Following the successful launch, our relationship expanded to include further brochure design, acquisition branding and ongoing marketing consultancy.
Project scope included:
- Brochure design
- Product launch collateral
- Marketing consultancy
- Creative concept development
- Acquisition branding support
- Ongoing design support
Launched three new products into the UK market
Created a suite of high-impact brochures for a global steel brand
Supported the successful UK launch of a groundbreaking steel product
Launched three new products into the UK market
Created a suite of high-impact brochures for a global steel brand
Supported the successful UK launch of a groundbreaking steel product
Feeling Proud
ArcelorMittal is a global name, so the work had to meet a high standard.
We were trusted to create launch materials that reflected the quality of their products as well as making complex technical information clear and engaging.
It also led to a longer-term relationship, with UKCM becoming a trusted agency for ongoing branding and marketing consultancy across further materials and launch activity.
What we’re proud of:
- Supporting the successful UK launch of three new steel products for a global industry leader.
- Building a long-term partnership that continues to support ArcelorMittal’s branding, product launches and marketing activity.
UK Construction Marketing demonstrated a deep understanding of our brand and industry, making the collaboration seamless and productive. Working with them has been a pleasure, and we appreciate their dedication to the success of our product launches.
Axel Plusquellec | Arcelor Mittal
