Premcrete
Brand transformation, website and marketing strategy for a leading waterproofing supplier
Premcrete is a leading supplier of waterproofing solutions for the construction industry, bringing more than 40 years of technical expertise to the market. Formerly known as FIS Products, the business approached UK Construction Marketing to strengthen its market presence and build a marketing platform to support the next stage of growth.
We delivered a complete brand transformation, including a new visual identity, website and joined-up marketing strategy to better reflect Premcrete’s expertise, heritage and ambitions.
What we did
Premcrete needed more than a new look.
The business already had credibility, strong products and loyal customers, so the challenge was to make sure the brand, website and marketing reflected that strength clearly and consistently.We began with an in-depth analysis of the market, competitors and customer journey before developing a complete brand strategy, refreshed visual identity and new website. Alongside the rebrand, we delivered a range of marketing assets and SEO improvements to strengthen Premcrete’s digital presence and support future growth.
- Marketing analysis and research
- Brand strategy and repositioning
- Logo refresh and visual identity
- Website design and development
- SEO strategy and optimisation
- Marketing collateral and graphic design
Repositioned FIS Products as Premcrete
Created a stronger, more professional brand identity
Built an industry-leading website for a specialist waterproofing supplier
Repositioned FIS Products as Premcrete
Created a stronger, more professional brand identity
Built an industry-leading website for a specialist waterproofing supplier
Feeling Proud
Premcrete’s transformation went far beyond a new logo or website. By taking the time to understand the business, its customers and its ambitions, we created a brand and marketing platform that reflected the expertise the team had built over more than 40 years. The new identity, website, SEO structure and collateral gave Premcrete a much stronger presence in the market and a clearer way to communicate its expertise. It also gave the team a business they felt proud to stand behind.
What we’re proud of:
- Delivering a complete brand transformation that repositioned Premcrete for future growth.
- Creating a joined-up brand, website and marketing strategy that the team is proud to stand behind.
