Celnor

Rebrand for Global Investment Group

Celnor are a global investment group, investing in businesses who deliver trusted testing, inspection, certification and compliance ensuring buildings, and the environment remain safe and compliant. Celnor we recommended to us by another one of our clients Vision Surveys.

They were in need of a new visual identity and roll out of a new suite of branded collateral targeting 2 separate audiences.

Graphic Design

What we did

With any rebrand you have to dive into the beating heart of the business – it’s people. We start our brand strategy with stakeholder interviews – in this case we covered leadership, finance, HR and marketing. Gathering all perspectives we combine this with competitor research and our industry knowledge to carve out a brand which truly represents the goals for the business, it’s people, values, ethos and mission. Following the rebrand we supported Celnor with all their required rebranding, from business cards to brochures and presentations.

In-depth Brand Strategy process
Brand Identity creation with brand guidelines
Creation of logo in different formats
Creation of brand assets – patterns to use in future design
Presentations for a number of different audiences.
Full suite of branded collateral including flyers, brochures and more

Hex #014147

Hex #2F5B50

Hex #61B49D

Highly praised rebrand by Investors and team

Increase in brand exposure

Built trust in the brand and increased enquiries

Highly praised rebrand by Investors and team

Increase in brand exposure

Built trust in the brand and increased enquiries

Feeling Proud

At the end of each project we like to share what we, as a team are proud of. The Celnor project allowed us to speak with more individuals within the team than we usually do – it was great to understand so many points of view. One thing we can all be proud of is being about to create a direction that all members are proud of, so everyone feels heard and appreciated, yet we stick to what we believe is the best direction and stand behind the reasons for that.

Creating a strong brand loved by the Celnor team, their investors and future prospects
Completion within planned timelines, to quote a common industry phrase – “Created on time and within budget.”