Privacy Policy
Last updated: September 2026
UK Construction Marketing (“UKCM”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how and why we use it, who we may share it with and the rights you have in relation to your personal information.
Who we are
UK Construction Marketing is a specialist marketing agency working with businesses across the construction and built environment sectors. For the purposes of UK data protection law, UK Construction Marketing is the data controller responsible for the personal information covered by this Privacy Policy. If you have any questions about this policy or how we use your information, you can contact us at:
UK Construction Marketing
Email: [email protected]
Website: www.ukconstructionmarketing.co.uk
UK Construction Marketing 5th Floor, 175-169 Great Portland St, London, W1W 5PF
Information we may collect
Depending on how you interact with us, we may collect information including:
- your name;
- company name and job title;
- email address and telephone number;
- information you provide through our website contact forms;
- information you provide when making an enquiry or requesting a proposal;
- information relating to projects or services you discuss with us;
- correspondence between you and UKCM;
- marketing preferences;
- information about how you interact with our emails and marketing;
- technical information about your use of our website, such as IP address, browser type, device information and pages visited;
- and information available through publicly accessible business sources where relevant to our business development activities.
If you become a client, we may also collect information necessary to manage our working relationship, projects, contracts and payments.
How we collect your information
We may collect personal information when you:
- complete a form on our website;
- contact us by telephone or email;
- enquire about our services;
- request or receive a proposal;
- become a client;
- subscribe to marketing communications;
- attend an event or meeting with us;
- interact with us through social media;
- visit and use our website;
- or otherwise communicate with our team.
We may also receive business contact information from publicly available sources, professional networking platforms, referrals or other legitimate business sources.
Where we obtain personal information from somewhere other than the individual, UK data-protection rules impose additional transparency requirements, including information about the categories and source of that data.
How we use your information
We may use your personal information to:
- respond to enquiries and contact requests;
- discuss and provide our marketing services;
- prepare proposals and quotations;
- manage client projects and relationships;
- communicate with clients, prospects and suppliers;
- provide customer support;
- manage our website and
- improve its performance;
- understand how people use our website;
- maintain the security of our website and systems;
- send relevant marketing communications where permitted;
- manage our business development activities;
- maintain appropriate business records;
- comply with our legal and regulatory obligations;
- and establish, exercise or defend legal claims where necessary.
We will only use personal information where we have a lawful reason to do so.
Our lawful bases for using your information
Depending on the circumstances, we may rely on:
Contract
Where using your information is necessary to provide services you have requested or to take steps before entering into a contract with you.
Legitimate interests
Where using your information is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests. This may include responding to business enquiries, managing client relationships, improving our services, maintaining security and appropriate business-to-business marketing.
Consent
Where you have specifically agreed to a particular use of your information, such as certain forms of electronic marketing or cookies and similar technologies where consent is required.
Legal obligation
Where we need to use or retain information to comply with a legal or regulatory requirement.
Where we rely on legitimate interests, we consider whether the use is necessary, proportionate and something you could reasonably expect. The ICO requires businesses relying on this basis to identify and explain the legitimate interest involved.
Marketing communications
We may use your information to communicate with you about UKCM, our services, industry insights, events or other information we think may be relevant to you where we are legally permitted to do so.
Depending on the circumstances, we may rely on your consent or our legitimate interests.
As UKCM primarily operates in a business-to-business environment, the rules can differ according to the type of recipient and method of communication. The ICO confirms that consent and legitimate interests are the two lawful bases most likely to apply to B2B marketing, although the correct basis depends on the circumstances and PECR requirements.
You can opt out of receiving marketing communications from us at any time by:
- clicking the unsubscribe link in a marketing email;
- or contacting us directly.
If you opt out, we may retain limited information to record your preference and ensure we do not send you marketing that you have asked not to receive.
You have an absolute right to object to the use of your personal information for direct marketing.
Contact forms and CRM
When you submit an enquiry through our website, we may securely store the information you provide so our team can respond and manage any future communication with you.
This may include your contact details, company information, previous correspondence, enquiry history, meetings, proposals and details about the services you have discussed with us.
We use trusted third-party systems to help us manage enquiries, client relationships and marketing communications.
Cookies and website analytics
Our website uses cookies and similar technologies.
These may be used to operate the website, remember your preferences, understand how visitors use the website and measure the effectiveness of our marketing.
Where required, we will ask for your consent before placing non-essential cookies or similar technologies on your device.
More information is available in our separate Cookie Policy, where you can also find information about managing your cookie preferences.
Who we share your information with
We do not sell your personal information.
We may share personal information with trusted third parties where necessary to operate our business or provide our services. These may include:
- website hosting and maintenance providers;
- CRM and email marketing platforms;
- analytics providers;
- cloud storage and IT providers;
- project management and business software providers;
- payment and accounting providers;
- professional advisers such as accountants, solicitors or insurers;
- contractors or specialist suppliers working with us where necessary for a project;
- and regulators, authorities or other parties where disclosure is required by law.
Where another organisation processes personal information on our behalf, we take appropriate steps to ensure the information is handled securely and in accordance with applicable data-protection requirements.
International transfers
Some of the technology and service providers we use may process or store personal information outside the UK.
Where personal information is transferred internationally, we will take appropriate steps to ensure the transfer complies with UK data-protection law and that suitable safeguards are in place where required.
How long we keep your information
We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, contractual and reporting requirements.
The appropriate retention period will depend on the type of information, why we hold it and any legal or business requirements that apply.
We periodically review the information we hold and delete or anonymise information when it is no longer required.
The ICO requires organisations to tell individuals how long their information will be retained, or the criteria used to determine that period.
How we protect your information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to personal information is limited to people and service providers who need it for legitimate business purposes.
However, no internet-based system can be guaranteed to be completely secure.
Your rights
Depending on the circumstances, UK data-protection law gives you rights relating to your personal information. These may include the right to:
- request access to the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete your information in certain circumstances;
- ask us to restrict how your information is used;
- object to certain uses of your information;
- receive certain information in a portable format;
- withdraw consent where we rely on consent;
- and object at any time to your information being used for direct marketing.
Not every right applies in every circumstance.
To exercise any of these rights, please contact us using the details provided in this policy.
Complaints
If you have concerns about how we use your personal information, please contact us first so we have the opportunity to resolve the issue.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data-protection regulator.
Information about making a complaint is available from the ICO.
Links to other websites
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices of those websites. We recommend reviewing the relevant privacy policy when visiting another website.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, systems or legal obligations.
Any changes will be published on this page and the “Last updated” date will be amended accordingly.