Kensington Contractors
Turning paid search into more valuable enquiries
Kensington Contractors are a luxury residential construction company delivering high-end refurbishments, extensions and bespoke new-build homes across some of London’s most prestigious locations. Their reputation has been built on exceptional workmanship, meticulous attention to detail and a commitment to delivering projects of the highest standard.
As the business continued to grow, they wanted a brand and digital presence that reflected the quality of their projects. The objective was to elevate their identity, strengthen their online presence and create marketing that appealed to their high-end residential audience.
What we did
We planned, created and managed a targeted Google Ads campaign focused on driving relevant traffic and generating quality enquiries for Kensington Contractors. Our team continually monitored performance, using the data to refine targeting, improve advert performance and reduce unnecessary spend over time.
To support the campaign, we also designed a dedicated funnel page that gave visitors a clear next step after clicking an advert and encouraged them to get in touch. Alongside paid advertising, we provided SEO support to strengthen Kensington Contractors’ wider visibility in search.
The campaign delivered measurable improvements, including a 50.70% reduction in cost per conversion, a 24.48% reduction in average cost-per-click, lower overall spend and an increase in website visitors and leads.
- Google Ads campaign strategy
- Google Ads creation and management
- Search Engine Optimisation
- Marketing consultancy
- Funnel page design
- Campaign monitoring and reporting
